Comments on: Commissioning for Attention Part 1 – Read Me! http://test.org.uk/2009/03/30/commissioning-for-attention-part-1-read-me/ Looking for a cure for inertia since 1972 Tue, 17 Apr 2012 22:18:22 +0000 hourly 1 http://wordpress.com/ By: Yearnotes – a year of Digital Attention « Storythings http://test.org.uk/2009/03/30/commissioning-for-attention-part-1-read-me/#comment-2055 Tue, 17 Apr 2012 22:18:22 +0000 http://test.org.uk/?p=322#comment-2055 [...] find, share and engage with culture. We’ve been interested in attention and culture for a long time, but this year has focused our thinking away from the debate about digital cultural products [...]

]]> By: Commissioning for Attention Part 1 – Read Me! « TEST | lloyd shepherd dot com http://test.org.uk/2009/03/30/commissioning-for-attention-part-1-read-me/#comment-1939 Mon, 06 Feb 2012 21:24:24 +0000 http://test.org.uk/?p=322#comment-1939 [...] Commissioning for Attention Part 1 – Read Me! « TEST Share this:EmailRedditDiggStumbleUpon ← On-demand music streaming app Spotify has now formally added one of the three music retail affiliates it told us about earlier this month. Listeners can right-click track names and pick “Buy… RT @matlock: I’m writing up notes on our approach to commissioning from my MIPTV talk today. f → [...]

]]> By: Rattle » Week #1283 http://test.org.uk/2009/03/30/commissioning-for-attention-part-1-read-me/#comment-1254 Sat, 18 Dec 2010 14:40:44 +0000 http://test.org.uk/?p=322#comment-1254 [...] the review mainly as a way to introduce ourselves to people, to gain some of their precious attention in a way that an email newsletter, for example, may not. One interesting aspect of the project was [...]

]]> By: Stuff I’ve seen March 29th through March 31st | Podnosh http://test.org.uk/2009/03/30/commissioning-for-attention-part-1-read-me/#comment-665 Tue, 20 Oct 2009 17:43:26 +0000 http://test.org.uk/?p=322#comment-665 [...] Matt Lock Commissioning for Attention Part 1 – Read Me! « TEST – "‘commissioning for attention’, a phrase I’ve been using for a while to describe what I do at Channel 4 Education. I hate phrases like ‘360 content’ or ‘multiplatform’, as these encourage people to get hung up on technology or to have a box-ticking mentality to where ideas can exist, rather than really focusing on users and understanding what they’re doing." [...]

]]> By: Links for 2009-04-07 [del.icio.us] « iThinkEducation.net! http://test.org.uk/2009/03/30/commissioning-for-attention-part-1-read-me/#comment-452 Sat, 11 Apr 2009 17:11:39 +0000 http://test.org.uk/?p=322#comment-452 [...] Commissioning for Attention Part 1 – Read Me! « TEST When I speak to indies or producers, there’s a set of blogs/presentations that I tend to refer them to [...]

]]> By: jimwolffman http://test.org.uk/2009/03/30/commissioning-for-attention-part-1-read-me/#comment-450 Wed, 08 Apr 2009 09:53:45 +0000 http://test.org.uk/?p=322#comment-450 Excellent overview! Should be recommended reading for all wouldbe startup / web pioneers..

Just wish I’d read them 2 years ago :)

Jim

]]> By: misterthreesixty http://test.org.uk/2009/03/30/commissioning-for-attention-part-1-read-me/#comment-446 Tue, 07 Apr 2009 11:25:50 +0000 http://test.org.uk/?p=322#comment-446 Matt, thanks for the great post. Really loving working through the links (time-consuming too!). I’m coming at this from the other end, a marketer interested in how brands can get better at telling stories accross lots of different spaces. Are there any brands that you would say, as a storyteller, are particularly good at the art of narrative?

]]> By: links for 2009-04-06 « Andy Tedd @ CEMP http://test.org.uk/2009/03/30/commissioning-for-attention-part-1-read-me/#comment-440 Mon, 06 Apr 2009 17:00:55 +0000 http://test.org.uk/?p=322#comment-440 [...] Commissioning for Attention Part 1 – Read Me! « TEST List of links from Matt Locke explaing not 360 or multiplatform commissioning. Of varying quality, the Matt Jones Dopplr one can be ignored. (tags: commissioning phd socialmedia viralmarketing) [...]

]]> By: Dave McClure http://test.org.uk/2009/03/30/commissioning-for-attention-part-1-read-me/#comment-439 Sun, 05 Apr 2009 18:51:20 +0000 http://test.org.uk/?p=322#comment-439 thanks for the plug matt :)

btw, the “1-page business plan” can have any # of rows/columns, depending on your customer segment(s) (= columns) and the notable conversion events you want to track (= rows). the main idea is to just try and get it simple enough to fit on one page, and then prioritize the boxes so you can focus your efforts.

best of luck with all your projects, and congrats on the emmy :)

- dave mcclure

]]> By: Carlton http://test.org.uk/2009/03/30/commissioning-for-attention-part-1-read-me/#comment-425 Mon, 30 Mar 2009 15:03:06 +0000 http://test.org.uk/?p=322#comment-425 A great collection of ideas and thinking, Matt.

]]>