Comments on: Commissioning for Attention Part 1 – Read Me! http://test.org.uk/2009/03/30/commissioning-for-attention-part-1-read-me/ Looking for a cure for inertia since 1972 Wed, 14 Jul 2010 13:07:56 +0000 hourly 1 http://wordpress.com/ By: Stuff I’ve seen March 29th through March 31st | Podnosh http://test.org.uk/2009/03/30/commissioning-for-attention-part-1-read-me/#comment-665 Stuff I’ve seen March 29th through March 31st | Podnosh Tue, 20 Oct 2009 17:43:26 +0000 http://test.org.uk/?p=322#comment-665 [...] Matt Lock Commissioning for Attention Part 1 – Read Me! « TEST – "‘commissioning for attention’, a phrase I’ve been using for a while to describe what I do at Channel 4 Education. I hate phrases like ‘360 content’ or ‘multiplatform’, as these encourage people to get hung up on technology or to have a box-ticking mentality to where ideas can exist, rather than really focusing on users and understanding what they’re doing." [...] [...] Matt Lock Commissioning for Attention Part 1 – Read Me! « TEST – "‘commissioning for attention’, a phrase I’ve been using for a while to describe what I do at Channel 4 Education. I hate phrases like ‘360 content’ or ‘multiplatform’, as these encourage people to get hung up on technology or to have a box-ticking mentality to where ideas can exist, rather than really focusing on users and understanding what they’re doing." [...]

]]> By: Links for 2009-04-07 [del.icio.us] « iThinkEducation.net! http://test.org.uk/2009/03/30/commissioning-for-attention-part-1-read-me/#comment-452 Links for 2009-04-07 [del.icio.us] « iThinkEducation.net! Sat, 11 Apr 2009 17:11:39 +0000 http://test.org.uk/?p=322#comment-452 [...] Commissioning for Attention Part 1 - Read Me! « TEST When I speak to indies or producers, there’s a set of blogs/presentations that I tend to refer them to [...] [...] Commissioning for Attention Part 1 – Read Me! « TEST When I speak to indies or producers, there’s a set of blogs/presentations that I tend to refer them to [...]

]]> By: jimwolffman http://test.org.uk/2009/03/30/commissioning-for-attention-part-1-read-me/#comment-450 jimwolffman Wed, 08 Apr 2009 09:53:45 +0000 http://test.org.uk/?p=322#comment-450 Excellent overview! Should be recommended reading for all wouldbe startup / web pioneers.. Just wish I'd read them 2 years ago :) Jim Excellent overview! Should be recommended reading for all wouldbe startup / web pioneers..

Just wish I’d read them 2 years ago :)

Jim

]]> By: misterthreesixty http://test.org.uk/2009/03/30/commissioning-for-attention-part-1-read-me/#comment-446 misterthreesixty Tue, 07 Apr 2009 11:25:50 +0000 http://test.org.uk/?p=322#comment-446 Matt, thanks for the great post. Really loving working through the links (time-consuming too!). I'm coming at this from the other end, a marketer interested in how brands can get better at telling stories accross lots of different spaces. Are there any brands that you would say, as a storyteller, are particularly good at the art of narrative? Matt, thanks for the great post. Really loving working through the links (time-consuming too!). I’m coming at this from the other end, a marketer interested in how brands can get better at telling stories accross lots of different spaces. Are there any brands that you would say, as a storyteller, are particularly good at the art of narrative?

]]> By: links for 2009-04-06 « Andy Tedd @ CEMP http://test.org.uk/2009/03/30/commissioning-for-attention-part-1-read-me/#comment-440 links for 2009-04-06 « Andy Tedd @ CEMP Mon, 06 Apr 2009 17:00:55 +0000 http://test.org.uk/?p=322#comment-440 [...] Commissioning for Attention Part 1 - Read Me! « TEST List of links from Matt Locke explaing not 360 or multiplatform commissioning. Of varying quality, the Matt Jones Dopplr one can be ignored. (tags: commissioning phd socialmedia viralmarketing) [...] [...] Commissioning for Attention Part 1 – Read Me! « TEST List of links from Matt Locke explaing not 360 or multiplatform commissioning. Of varying quality, the Matt Jones Dopplr one can be ignored. (tags: commissioning phd socialmedia viralmarketing) [...]

]]> By: Dave McClure http://test.org.uk/2009/03/30/commissioning-for-attention-part-1-read-me/#comment-439 Dave McClure Sun, 05 Apr 2009 18:51:20 +0000 http://test.org.uk/?p=322#comment-439 thanks for the plug matt :) btw, the "1-page business plan" can have any # of rows/columns, depending on your customer segment(s) (= columns) and the notable conversion events you want to track (= rows). the main idea is to just try and get it simple enough to fit on one page, and then prioritize the boxes so you can focus your efforts. best of luck with all your projects, and congrats on the emmy :) - dave mcclure thanks for the plug matt :)

btw, the “1-page business plan” can have any # of rows/columns, depending on your customer segment(s) (= columns) and the notable conversion events you want to track (= rows). the main idea is to just try and get it simple enough to fit on one page, and then prioritize the boxes so you can focus your efforts.

best of luck with all your projects, and congrats on the emmy :)

- dave mcclure

]]> By: Carlton http://test.org.uk/2009/03/30/commissioning-for-attention-part-1-read-me/#comment-425 Carlton Mon, 30 Mar 2009 15:03:06 +0000 http://test.org.uk/?p=322#comment-425 A great collection of ideas and thinking, Matt. A great collection of ideas and thinking, Matt.

]]>