LIGHT TOUCHES

[This essay was commissioned by Vodafone’s receiver online journal. It will appear on the site in January 2004. Thanks to Gabriele Dangel and Katja Hoffman for letting me reproduce it here]

LIGHT TOUCHES
Text messaging, intimacy and photography

BACK 2 BACK

Walking up our street
on a summer evening,
all the doors are open
straight onto living rooms;
people sitting out,
the smell of cooking,
sound of tv

Andrew Wilson – Text Messages

In his collection of SMS poetry, Andrew Wilson describes the text message poem as a ‘truthful moment’, or, borrowing from Ezra Pound, ‘the luminous detail’. His poems, all less than the 160 character limit of a text message, have the quality of haikus – small details noticed and framed by the limitation of their form.

Collected, the poems resemble a photo album, with short sequences that draw on the same experiences – a trip to Russia, working in a call centre – punctuated by random singular images. They are a collection of vernacular moments from an ordinary life, but, like photo albums, have a charge under their surface, a melancholy resonance generated by the accumulation of incidental details and observations. But this similarity is not just a product of Wilson’s writing style, as the vernacular practices of photography and text messaging share many aesthetic and social characteristics.

Henri Cartier Bresson once described photography as an attempt to capture ‘the decisive moment’, an echo of Pound’s description of poetry as the ‘luminous detail’. Roland Barthes identified the power of the photograph in the ‘punctum’ , the detail that transcends the photograph’s mechanical depiction of reality and ‘pricks’ us, arousing sympathy, curiosity or melancholy. For Barthes, the power of photography lay in the conflict between its indexing of reality and uncanny invocation of real, lived histories. The photograph is a finger pointing, saying ‘this happened, this was here’, but exists always in the past tense, knowing that as soon as the camera shutter clicks, the split-second is gone forever and only its chemical index remains.

This duality – the simultaneous absence and presence of the photograph – creates a desire to graft physicality back onto the image, perhaps expressing a wish that the light captured in the lens had carried with it more substance, more of a trace of the real life captured in the image. In the vernacular photography of family albums and portraits, images are sometimes accompanied by locks of hair, or annotated with ticket stubs, captions and other mementoes of the real. Geoffrey Batchen has remarked on these attempts to introduce tactility to the photograph, from the brushstrokes of hand-painted tintypes to dual portraits kept in lockets, the photographs touching like lovers when the locket is closed. For Batchen, this tactility is a deliberate function of the intimate scale of vernacular photography. These photographs are not records of the grand sweep of history, but of ephemeral lives and relationships. They ask to be touched, handled and worn, remembered by the hand as well as the eye.

Text messages also carry a tactile quality. Like the photograph, the text message is a kind of pointing, saying ‘I am here’ or ‘look at this’. Texting is also an accumulation of light touches – presses on a keypad rather than the click of a camera shutter. Even more, text messages often arrive with a tactile sensation, a vibration that acts like a tap on the shoulder. Wilson invokes these qualities in the poems themselves – they often refer to tactile as well as visual experiences – but also by asking the reader to send these poems as text messages. In other projects, Wilson has asked people in Leeds to write poems about the city, and then encouraged people to download them when they are in the same physical location . By continually referring to the physical nature of these poems – their status as a series of keypresses rather than words – Wilson echoes the material transformation of vernacular photography. Instead of being captured in lockets, the poems are rooted to a real location in the city, the imagery called to your phone’s screen in through a keypress instead of the click of a camera shutter.

HEIRLOOM

An electric razor.
I clean the dust & gunk
of skin & bristles
with a soft brush, spirits.
Fit it to my neck
pull it up jaw, chin, lip.
& still use it

Andrew Wilson – Text Messages

Text messages carry their tactile experience with them. They are the product of touching, announce themselves with touches, are revealed by touches and erased with a further touch. We no longer carry photographs in lockets, trapped in jewelry worn next the skin, but remember those close to us through their words, transmitted in 160 characters or less from their hand to ours.

Technology often promises transcendence from real life (think of the long-delayed promises of VR) but it is eventually domesticated through its interaction with real bodies in real spaces. We find new relationships with technologies by rubbing our corporeal bodies up against them, not by crossing a threshold into their immaterial worlds. Carolyn Marvin has traced our physical relationship with technology to the early electrical infrastructures of the 19th Century, illustrated by this quote from a contemporary news article:

“The young ladies of Frankford … have recently discovered that by holding a piece of tin against the iron foot-rests driven into the wooden poles of the Southern Electric Light Company they receive a weak electric shock, and almost every evening a group gathers around the poles that are not situated on the main thoroughfares and enjoys the fun for hours… One pretty miss was heard to remark, after her first experience, “Oh, I thought I was squeezing a handful of pins” “yes,” said another, “it’s something like being kissed by a young man with a bristly moustache.”

Photography in turn has been domesticated by the body. Early chemicals were too slow to capture moving figures, so the body had to be made rigid in order to be captured. But the invention of faster and faster chemistries was driven partly by the desire to make photography work for the body, not the other way round. The formal Victorian portrait gave way to the informal snapshot, and now to the intimacy of the phonecam and picture message. Liberated from the physical limitations of chemistry, the digital photograph now zips around, becoming a node on wired and wireless social networks, a point in a map made of bodies. Photographs now come to us, into our pockets, directly from the cameras of friends. Like Victorian lockets, they are made to be carried close to the body, rather than framed and fixed to the wall. The journey from the wall to the pocket takes photography from one extreme – the formal, momentous space of history – to another – the intimate, ephemeral space of memory.

Wilson’s text message poems seem initially to be a step backwards from photo-messaging. If we can send an image, why bother to send text? How can a poem evoke a scene in a way that a photograph couldn’t? Why painstakingly tap out characters on a keypad when you can have one click of a camera shutter?

Wilson’s poems introduce the kind of intimacy that could not be captured in images. Like photography, texting acts as a mechanical record, a message saying ‘I am here’ or ‘look at this’. But texting also gives space to intimate, private languages that are impossible to capture on the public surface of the photograph. The vernacular grammar of text messaging developed partly as a response to its limitations, but also to its intimacy, mimicking the childish languages of lovers. The text message is a note slipped from hand to hand in a classroom, a secret rather than an announcement.

Matt Webb, referring to Transactional Analysis theory, defines the minimum unit of social recognition as the ‘stroke’. For him, this is an example of ‘empty’ communication, like Japanese children who send each other blank text messages to each other as a way of saying a quick “hello” . Would we ever take an empty photo? Reduced to its carrier, a photograph is an inert piece of paper. The text message, meanwhile, carries traces of its history – a name, a time and date, and the vibration that announces it – even without any other content.

So text messages are even more located in tactile, intimate experiences than photographs. Similarly, Wilson’s text poems carry references to tactile experiences on a number of levels. The imagery of the poems themselves often refer to touch; there is the explicit request for readers to retype and send the poems; and there is the tactile qualities of text messages as an intimate communication, a stroke or a glance between confidants.

This intimacy and materiality finds echoes in the vernacular photography described by Geoffrey Batchen, but text messages have even less chance of historical longevity. We will not gather albums of texts as we did photographs (Wilson’s anthologized and paper-bound collection being the exception). Photography’s light touch condemns it to a problematic relationship with the material world, something that it continually has to reclaim through fragments of the real – collages, lockets or albums. The text message is instead condemned to the specificity of its immediate physical moment – it is created, received and destroyed by a series of light touches – finger presses on a key pad, the vibration announcing its arrival, and the final press of the delete key.

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Surface Patterns

BlinkMedia and Centrifugal Forces, who have just missed out on a BIMA award for their SMS project CityPoems, have announced a new project for early next year – Surface Patterns:

SURFACE PATTERNS is an evolving archive of local history which uses mobile phone technologies and the internet to bring to life and celebrate communities’ unique hidden histories. Sympathetic signage will be used to indicate to pedestrians that a site has been tagged. By texting a keyword, registered mobile phone users will be able to access text, sound files and even photographs revealing how the site has transformed over the years. A living archive will evolve as users are invited to give contributions to add to the archive of oral history accounts. Information will be collected on a website featuring an aerial map allowing visitors to see at a glance the physical map of urban development and community memories and watch the growth of the site as it evolves.

Looks really interesting – I remember having a conversation with Rachel Baker about a similar idea when she was doing a residency in Hull. There’s a lot of people interested in augmenting and tagging real space with mobile data, but few examples that have built any real momentum. There’s real potential for this kind of augmented reality social software, but the trick has always been developing an interface that will make sense in such a rich sensual environment. The simple ‘tags’ proposed in Surface Patterns make more conceptual and aesthetic sense that GPS or other attempts to fix messages in a virtual space. Why bother triangulating positions on virtual networks when you can just slap a sticker on a wall?

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Merz Akademie

The Merz Akademie run a really interesting looking programme of courses in applied arts and electronic media, with a roster of excellent lecturers, including Judith Barry and net.art pioneer Olia Lialina. The reason I’ve found this out is that my refferer logs have been full of links to posts from the Merz Akademie’s internal webmail clients over the last week or so. I don’t get a huge amount of traffic here, so any new links that generate a lot of traffic sticks out a mile (eg Cory linking the ‘Things of the Past’ post on BoingBoing). I assume this traffic means there is a discussion going on that refers to one of the essays on this site. I’d love to participate in this – anyone at the Merz Academie want to email a summary?

I’ve really resisted making ‘meta’ posts on this blog, as I want to use it more as a way of collecting stuff I write, rather than writing about the process of writing a blog, but in this case I’m just too damned curious. Apologies – normal service of increasingly obscure, long-winded and pretentious writing about ‘digital culture’ will resume as soon as possible.

😉

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Image repertoires

Phil provides an excellent excerpt from a mid-19th Century studio photographer talking about how he conned customers into taking other people’s pictures as their own:

Once a sailor came in, and as he was in haste, I shoved on to him the picture of a carpenter, who was to call in the afternoon for his portrait. The jacket was dark, but there was a white waistcoat; still I persuaded him that it was his blue Guernsey which had come up very light, and he was so pleased that he gave us 9d. instead of 6d. The fact is, people don’t know their own faces. Half of ‘em have never looked in a glass half a dozen times in their life, and directly they see a pair of eyes and a nose, they fancy they are their own.

It seems incredible think that people once were so unaware of what they looked like in our image-conscious age. How many people these days could be passed off with another’s photograph as their own? Most of us probably look in mirrors half a dozen times a day, let alone a lifetime. But even so, we often have misconceptions of what we look like – people rarely like images of themselves, perhaps having a mental image of someone better-looking. Roland Barthes described this as the ‘image-repetoire’; the condition of never being able to see yourself as others see you – a dynamic, mobile subject – but instead as a fleeting series of glimpses captured in the lens or mirror:

“But I never looked like that!” – How do you know? What is the “you” you might or might not look like? Where do you find it? – by which morphological or expressive calibration? Where is your authentic body?
You are the only one who can never see yourself except as an image; you never see your eyes unless they are dulled by the gaze they rest upon the mirror or the lens (I am interested in seing my eyes only when they look at you): even and especially for your own body, you are condemned to the repetoire of its images.

This is from Roland Barthes by Roland Barthes, a late work produced before his famous Camera Lucida, and equally melancholy and poetic. Its a kind of autobiography, but structured – like A Lover’s Discourse – as a series of aphorisms, preceded by a small photo album and the handwritten introduction:

“It must all be considered as if spoken by a character in a novel”

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Things of the Past

I was reading WIRED for the first time in ages the other day, and found myself getting annoyed all over again at the breathless prose they use in their articles. In particular, they have a house style that creates an illusion of an asymptotic revolution – every innovation is just about to change the world for ever, a viewpoint that might have been reasonable in the long-boom era, but seems almost naive now.

In particular, this article on sleep medication included some really lazy cliches, from ‘kiss your xxx goodbye’ to ‘xxx is a thing of the past’. This last phrase struck me as probably the key metaphor for Wired’s breathless optimism about the future – no matter what the technology, it is truly ‘wired’ if it can promise to relegate some part of our dirty present to the dustbin of history, making way for a cleaner, brighter tommorrow.

So, I started wondering exactly what this wired future would look like. One quick search query later, I can now give you an exclusive preview of what you should be excising from your life if you want to be truly cutting-edge. According to WIRED, all these things will soon be history. Use this list to guide your consumer purchasing, stock holdings, personal relationships, or whatever decisions you might need to make about your future. In the event of this future failing to materialise, please direct your complaints to Wired’s editorial team. I’m merely the messenger here…

Incessant calling and voicemails might become a thing of the past
Long delays in counting absentee ballots would be a thing of the past
Housework is already a thing of the past
In just 20 years, chores will be a thing of the past
Hard landings would be a thing of the past
Paying royalties for George Gershwin tunes could become a thing of the past
Remembering long lists of website passwords [will be] a thing of the past
Chronic insomia could be a thing of the past
Could the deafening roar of gas-powered engines become a thing of the past?
Entertainment as a passive group experience is a thing of the past
Devices that serve us for 10 or 15 years are becoming a thing of the past
Capacity problems might indeed be a thing of the past
Fear of public singing in karaoke bars may soon be a thing of the past
System outages should become a thing of the past
Pirated software will soon be a thing of the past
Responsible journalism seems to be a thing of the past in the U.S. [!]
The concept that a writer will get paid for writing may soon be a thing of the past
Web searches and their ten pages of useless results [will be] a thing of the past
Downloads and slow surfing [will be] a thing of the past
The friendly corner betting shop could eventually be a thing of the past
Good sound will be a thing of the past
Needless pain and surgery may be a thing of the past
Fixed pricing is a thing of the past
Modern warfare will soon be a thing of the past
Twenty years from now paper will be a thing of the past
Writer’s cramp is soon to be a thing of the past
Editors [will] be a thing of the past
The home user buying a personal computer will be a thing of the past
Burnt toast is now a thing of the past
Murdoch’s distribution plans are a thing of the past

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Gleaning, Exchanging and Vernacular Media

MIT Press have recently published New Media: 1740-1915, an excellent series of essays looking at the social effects of various ‘new’ media from history, from the status of zograscopes as ‘virtual reality’ in 18th C England, to the reception of early telephone systems in Amish communities.

One of the most interesting essays is Ellen Gruber Garvey’s ‘Scissorizing and Scrapbooks: Nineteenth Century Reading, Remaking and Recirculating’, an account of the vernacular use of newspaper and magazine material in personal albums and collections. Garvey makes comparisons between the process of making scrapbooks and personal websites, but there is an even more striking comparison to weblogs.

Scrapbooks were a ‘coping’ strategy for old media at a time when distribution via railroads and cheap printing processes led to an overwhelming surplus of popular magazines and newspapers. Garvey describes them as “a new subcategory of media – the cheap, the disposable, and yet somehow tantalizingly valuable, if only their value could be seperated from their ephemerality”. Scrapbooks were one just one strategy for indexing and archiving cuttings, including commercial clipping services, but scrapbooks represented a private, vernacular response to this information revolution. This remaking of popular media is clearly a precursor of the current blogging phenomenon, and Garvey’s analysis of scrapbook making introduces some concepts that are useful in discussing blogging as part of our contemporary media culture.

Reading as ‘Gleaning’
Garvey draws on Michel de Certeau’s notion of ‘reading as poaching’ to describe the cutting and recompiling of published texts, but takes issues with the aggressive, macho overtones of de Certau’s ‘poaching’, as the scrapbook maker seeks to recombine and redistribute as well as to reclaim.

She introduces the term ‘Gleaning’, taken after the practise of picking up that which is consciously left behind. Gleaners were peasants who gather spare grain or fruit when farmers had followed (biblical) advice not to harvest all their crop, but to leave some for those who needed it most. In a similar fashion, scrapbook makers ‘harvest’ residual meanings or signification from the printed word, recombining it into new, vernacular, forms.

Is ‘gleaning’ a useful term to describe the process of selection, re-contexualisation and re-distribution that we see in weblogs? The ‘gift economy’ ideology of gleaning would be something that most bloggers would endorse, arguing that the protection of intellectual property rights through DRM technologies limit the future cultural mutation of information, and stifles innovation. But this argument often falters on the binary definitions of digital copying as piracy/freedom – perhaps ‘gleaning’ is a useful term to describe a model of ‘fair use’ that can’t be reduced by its opponents to total anarchy?

Exchanges
Where most scrapbook production was for private consumption, some of this practise was reflected in professional publishing. Newspapers would pick up and run stories from other regions, and editors would send ‘exchange’ editions to encourage this practise, carried by the post office for free. These exchanges were seen as a healthy part of the distribution of information, not a form of piracy or plagiarism. Garvey quotes a contemporary journalist: “A man who reads the daily exchanges of the country may see an idea travel from the Atlantic slope to the Pacific and from the Pacific to the Atlantic as visibly as a train of freight cars runs over the Vanderbilt system”.

The ‘exchanges’ of today are the blog indexing systems – the daypops and technoratis that allow us to track memes as they spread – or the uber-blogs at the top of the power curve. Garvey describes a quote from a missionary, suggesting that ‘[even if one column] of interesting religious matter could be introduced into each of [the nation’s many] papers, it would be equivalent to the annual distribution of more than sixteen hundred million tract pages”. The missionaries of today, selling tales of consumption rather than redemption, are already trying to find ways of using blogging as marketing, and to harness the power of its exchanges.

Scrapbooks
The material forms of scrapbooks also have echos in their modern, digital counterparts. Some people used old books as the basis of their scrapbook, leading to a palimpsest of original text and jumbled scraps, with columns overlapping columns and sentences running together. Soon, custom-made books were created for clippings, some with classifications like the ‘Scrapbook Systems’ advertised in 1891, with separate volumes for ‘Personal; Politics; Social Sciences; Health; Biographical; History; Book Reviews; Christianity; The Bible; Sermons; Temperance & Miscellaneous’. With the exemption of the latter religious headings, we can see echoes between these classifications and the structures of many a portal or weblog.

As well as classifcation, books were produced to aid in the production of scrapbooks. Most successful was Mark Twain’s Patent Scrap-Book, a volume with ready-gummed strips in columns, produced in different versions for authors, children, newspaper clippings, pictures, or even ‘druggists prescription books’. Twain’s scrap book earned him more than $50,000, more than any other book he published. The creators of contemporary blogging tools are following a distinguished historical line of authors-turned-entrepreneurs.

Vernacuar media as ‘parergon
So what is different about blogging? When so many similarities join the victorian aesthete clipping news articles into Mark Twain’s scrapbooks and the 21st century blogger linking news articles from the BBC or ZDNET, why are we getting so excited? Why do we think that blogging is democratising media? Haven’t we been here before?

Many media technologies started with significant vernacular cultures alongside their professional ones. 19th Century photography was used for both family memento and scientific record, with its technological progression being driven by the former as much as the latter. In his essay on vernacular photography, Geoffrey Batchen uses Derrida’s term ‘parerga’ [literally ‘next to main work’] to describe the personal, intimate photographies that have fallen outside the canon of ‘proper’ photography. But as post-modernism has criticized the idea of the canonical text, these vernacular practises have been analysed for their role in defining our culture:

“As a parergon, vernacular photography is the absent presence that determines its medium’s historical and physical identity; it is that thing that decides what proper photography is not.”

At first glance, it might seem as if blogging has been anything other than an ‘absent presence’. The amount of commentary it generates in relation to actual activity looks like hyperbole, and that alone differentiates it from the invisible, domestic production of scrapbooks. Predictions of blogging’s cultural impact focus on the point at which its radical connectedness will overthrow the slower, centrally-editorialised journalism of the media dinosaurs. Clay Shirky’s influential work on Power Laws has shown that in massively distributed systems, the cream rises to the top even faster than when there are clear definitions between ‘professional’ and ‘amateur’ output. This mass-amateurisation does not lead to equality, but to an accelerated focus of attention, a hype-tornado that quickly blows the strongest memes to its apex.

But the value of blogging will not just be measured by the few ‘winners’ who manage to compete or succeed the incumbent media hierarchy. Previously the economies of mass distribution have meant that the wider social practises of ‘new’ media have been invisible to history for many years, whilst academics fought over the establishment of a ‘canon’, authenticating the practise within an accepted cultural milieu. Vernacular media – the scrapbooks, family photo albums and intimate mementos – have lain in attics, trunks and cupboards for years until time gives them a patina of curiosity worthy of a critic’s attention. It is only then that these ‘absent presences’ are discovered, and the single line of media history bifurcates into a messy, branching network of amateur and professional innovation.

With blogging, we have the opportunity to study the vernacular as it happens. As critics, we should be embracing the whole power curve – looking at the stars at the top for their interface with professional media, the ‘exchanges’ in the middle to see how the network shares its own influences and resources, but also to the long, dark tail of vernacular production.

It is rare to be able to find such a wealth of social and cultural production with such ease, but worrying that this material is less likely to last than the gummed strips of the 19th Century. The technological ephemerality of this medium means that we will not have the luxury of stumbling across these intimate mementoes in 100 years time. There will be no scrapbooks lying in attics, no photographs enamelled onto tombstones. One of the most enlightening social documents of our age wil be erased by the very attention-economy that pushes its brightest stars into the history books.

We do need to ask questions about how blogging might change the landscape of journalism, broadcast media or politics, but we also need to notice how it is affecting the lives of its millions of practioners, every day, in subtler ways. How is this vernacular practise helping people make sense of their lives? How is it affecting their concept of family, friends, work or home? How is it changing the grammar and discourse of language itself?

History tells us that we won’t get the answer to these questions from the loudest voices, as power is inextricably linked with assimilation. Only by listening to the gleaners, those picking at the forgotten edges of the field, will we understand the real beauty of the landscape we are creating.

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